Professionally designed for 5" x 7" flyers. Fully editable & free!
New flooring transforms a home, but choosing a contractor is a high-stakes decision. Your flyer needs to showcase craftsmanship, material quality, and reliability. A professional handout proves you aren't just a 'guy with a truck'—you're a flooring expert.
The 4x6 postcard format is the industry standard for high-volume neighborhood saturation, perfect for targeting older homes ripe for renovation.
Effective flooring marketing combines stunning before-and-after visuals with a low-risk offer, like a free in-home measurement, to get your foot in the door.
Texture matters. Use high-resolution images where the grain of the wood or the sheen of the tile is visible.
Be specific about what you install. 'Flooring' is vague; 'Luxury Vinyl Plank & Hardwood Refinishing' attracts specific buyers.
Always include 'Free Estimates' prominently. It's the standard entry point for the industry.
To win the bid, your flyer must establish authority and trust.
This structure answers the homeowner's key questions immediately.
4x6 custom flyers are cost-effective enough to blanket entire subdivisions.
For flooring installers, this size forces you to keep the message simple: 'We install beautiful floors, here is our number'.
They are durable enough to be left on doorsteps or pinned to community boards in hardware stores.
Flooring is a visual product. 100lb gloss book paper gives your photos a high-end sheen that mimics the look of polished hardwood or glazed tile.
The gloss finish enhances contrast, making the textures in your images pop.
A flimsy flyer suggests cheap materials; a quality flyer suggests quality workmanship.
Focus your distribution on neighborhoods built 15-20 years ago. These homes are entering the prime window for carpet replacement and kitchen updates.
Use EDDM (Every Door Direct Mail) to target specific carrier routes with older housing stock.
This strategic targeting yields far higher returns than random distribution.
If you do commercial work, create a separate flyer. Commercial clients care about durability, speed, and night/weekend availability.
Residential clients care about aesthetics, cleanliness, and price.
Tailoring the message prevents confusion and speaks directly to the buyer's pain points.
The mess is the #1 fear for homeowners. If you have dust containment systems, shout it from the rooftops.
Highlighting 'Clean Installation' or 'We Move the Furniture' removes major barriers to booking.
These service details often matter more than price.
Flooring is a big ticket item. If you offer financing (e.g., '0% for 12 Months'), make it a headline.
This makes the project feel affordable and can trigger an immediate decision.
Even mentioning 'Credit Cards Accepted' can be a deciding factor.
Spring is for renovations; Fall is for getting ready for the holidays. Adjust your headlines accordingly.
'Get New Floors Before the In-Laws Arrive!' is a powerful hook in November.
Fast shipping allows you to spin up these timely campaigns quickly.
You can't fit your whole portfolio on a 4x6 card. Use a QR code to link to your gallery or Instagram page.
Let the flyer be the teaser and your website be the closer.
Ensure the landing page is mobile-friendly.
New homeowners often rip out carpets immediately. Partner with local real estate agents to get your flyer in their closing packets.
Offer a 'New Homeowner Discount' to incentivize the agent to recommend you.
This creates a steady stream of high-intent leads.
The 'Neighbor' Effect: When you're working on a job, canvas the immediate 20 neighbors with flyers saying 'We're working at [Address], excuse our dust! Here's a coupon'.
Consistency: Send flyers to the same neighborhoods 3-4 times a year. Repetition builds brand recognition.
Call Tracking: Use a tracking number to see exactly how many calls your flyers generate.
Link your QR code to a video walkthrough of a finished project. Video conveys quality better than any static image.
Or link to your Google Maps profile to show off your 5-star rating.
Check your license numbers. In many states, advertising without a license number is illegal.
Ensure your service area is clear so you don't get calls from three towns over.
Start with a solid foundation. Our templates are set up for 4x6 printing with correct bleed and margin settings.
Just swap in your best project photos and logo to get a print-ready file fast.
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Compare our cheap flyer printing rates against giants like 48HourPrint, SameDayRushPrinting.com, BlockbusterPrint.
Buying leads from services like HomeAdvisor can be costly and competitive. Printing flyers allows you to generate exclusive leads for pennies on the dollar.
You own the lead, and you aren't fighting 5 other contractors for the same phone number.
Use one clear headline, one offer, and one primary CTA (call, scan, or order). Add the essentials: phone, website/QR, service area, hours (if relevant), and a trust signal like years in business or a short review snippet.
Keep the layout scannable: one hero image or icon, short bullets, and high-contrast CTA text that’s readable at arm’s length.
Yes. 5" x 7" balances visibility and readability without feeling cramped. It gives enough space for a strong headline, a benefits list, and a CTA while staying easy to hand out or place on counters and boards.
Prioritize spacing and hierarchy over extra copy so the main message lands in 3–5 seconds.
18 pt. Ultra Premium Smooth White with Gloss affects how the flyer feels and how colors read. Gloss tends to boost color and photos, matte reduces glare and feels more premium for text-heavy layouts, and uncoated is great for writing on.
If your design uses lots of fine text, choose clarity and contrast first; paper upgrades won’t fix a crowded layout.
2500 works well when you want consistent visibility across multiple placements (counters, boards, partner locations, events) over a few weeks. Bulk also lowers unit cost so you can test a message and keep the winner running.
Track performance, then reprint the best offer instead of changing everything at once.
If price is your main hook, feature one simple offer (“ off” or “Starting at ) and keep the fine print minimal. If you have variable pricing, use a short value statement and send details to a landing page.
A clean offer + simple CTA typically outperforms a long price list.
Use a QR code to a dedicated landing page and add UTM tags for each route or partner. Track scans, form fills, and calls to identify the placements that actually convert.
For non-QR audiences, include a short, memorable URL or a trackable phone extension.
Start where your customers already are: complementary businesses, community boards, local events, and targeted neighborhoods. Ask partners for the most visible spot and refresh before your flyer gets buried.
Use a consistent route and restock winners; small, repeated placements usually beat one big drop.
Submit a print-ready PDF (CMYK) at 300 DPI with 0.125" bleed and safe margins around important text. Keep thin lines above 0.5 pt and make QR codes at least ~0.8" square for reliable scanning.
Use vector logos when possible and limit your fonts to maintain a clean, professional look.
Request a proof so you can confirm spelling, margins, and QR/URL accuracy before production. Proofing is the easiest way to prevent expensive reprints.
Double-check phone numbers and offer terms first—those are the most common issues.
Match your flyer headline and offer to the landing page headline so visitors feel they’re in the right place. Keep the CTA consistent and make the page fast to load and easy to complete on mobile.
If you run ads, retarget QR visitors with the same offer to improve conversions.
Planning a massive EDDM campaign? Order 5,000 or more to get our lowest cost per unit. Perfect for seasonal saturation campaigns.
