Navigating the world of local marketing often leads to one critical question: how much does Every Door Direct Mail (EDDM) actually cost? If you are looking for a high impact way to reach every household in a specific area, understanding eddm pricing is the first step toward a successful campaign.
Unlike traditional direct mail, which requires expensive mailing lists and high postage for individual envelopes, EDDM is designed for “saturation” marketing. By delivering to every door on a mail carrier’s route, you unlock some of the lowest rates offered by the USPS.
Decoding EDDM Pricing: Where Does the Money Go?
When you look at a quote for an EDDM campaign, the total price is usually split into two main buckets: postage and production. Knowing the difference helps you see where you can save and where the costs are set in stone.
Postage Costs (Fixed) vs Printing Costs (Flexible)
Postage is the “fixed” part of the equation. As of early 2026, the USPS EDDM Retail postage cost is $0.247 per piece. This rate is standard regardless of whether you are mailing 200 or 5,000 cards, provided you follow the USPS “flats” size requirements. This is significantly cheaper than a First-Class stamp, which currently sits at $0.78 for a standard letter.
Printing costs, on the other hand, are “flexible.” This is where your choice of provider and quantity makes a massive difference. While postage is a flat fee paid to the government, printing prices are driven by competition, paper quality, and the efficiency of the press.
How We Keep Printing “Cheap & Fast”
At CheapFastPrinting, we focus on the “flexible” side of the budget. Our goal is to drive down the cost per piece so that your total investment (print + postage) remains the most competitive in the industry.
Leveraging Bulk Offset Technology
We do not just use standard office copiers. To achieve the “cheap” part of our name without sacrificing “fast” delivery, we utilize high-capacity offset printing presses. Offset printing is the gold standard for high-volume jobs. It allows us to run thousands of postcards simultaneously with perfect color consistency. Because the setup cost is spread across a massive number of units, the price you pay for each individual card drops dramatically compared to digital printing used at local copy shops.
The Economy of Scale: Order More, Pay Less
In the world of bulk printing discounts, volume is your best friend. A small run of 500 postcards might cost $0.50 per card to print, but increasing that order to 5,000 pieces can often drop the printing price to $0.15 or less.
When you combine a low printing rate with the $0.247 postage, your total cost per door marketing can sit well under $0.45. This economy of scale is why EDDM is the go-to choice for restaurants, real estate agents, and home service providers who need to blanket entire neighborhoods.
Calculating Your Return on Investment (ROI)
Low pricing is only “cheap” if it actually makes you money. One of the biggest advantages of EDDM is the sheer visibility it offers. Unlike an email that can be deleted with a swipe, a large, glossy postcard has to be physically handled by the recipient.
Why One Sale Covers Thousands of Cards
To understand direct mail roi, you have to look at your “break-even” point. Let’s say you spend $750 on a campaign that reaches 1,500 homes (covering printing and postage). If you are a roofing contractor or a dentist, a single new client could be worth $1,000 to $5,000.
- Campaign Cost: $750
- Result: 1 High-Value Sale ($2,000)
- ROI: Over 160% from just one customer.
Because the entry price for EDDM is so low, you do not need a massive response rate to see a profit. Even a 1% response rate (15 leads from 1,500 cards) provides an incredible cushion for your marketing budget.
Hidden Costs to Watch Out For
Many “cheap” printing services lure you in with a low base price only to tack on fees at the end. At CheapFastPrinting, we believe in transparency.
Design Fees? (Not with Us – It’s Free)
Most agencies charge $100 to $300 just to design the card. We eliminate this barrier. We offer free professional design services for our EDDM clients, ensuring your card meets USPS size regulations while looking great. This keeps your upfront eddm pricing predictable and manageable.
Avoiding Rush Fees with Smart Planning
The fastest way to ruin a budget is a “rush” order. While we pride ourselves on being fast, the best way to save is to plan your campaign 14 days in advance. This gives us time to print, bundle, and ship your cards to the correct post office without the need for overnight air freight or expedited production surcharges.
Compare Our Prices vs The “Office Stores”
If you walk into a big-box office supply store, you will likely pay “retail” prices for printing. These stores are designed for convenience, not for high-volume marketing. They often charge $0.80 to $1.20 per card for printing alone. When you add postage, you could be spending $1.50 per door.
By choosing a specialized bulk printer, you are cutting those costs by 60% or more. We encourage you to check the official USPS EDDM tool to see the latest route maps and postage updates, then come to us for the best print rates.
Get Your Instant Quote Now
Ready to see exactly how much you can save? Don’t guess your marketing budget. Use our online calculator to see real-time eddm pricing based on your specific volume and size needs. Whether you are mailing to a single ZIP code or an entire city, we provide the “cheap and fast” solutions that help local businesses grow without overspending.
Would you like me to generate a table comparing the total costs of 1,000, 2,500, and 5,000 mailers to help you visualize the bulk savings?
